PGDM in Marketing-Syllabus

Semester I:Principles of Management:

• Introduction to management principles and functions.
• Organizational structure and behavior.

Financial Accounting:

• Basics of financial accounting.
• Understanding financial statements.

Fundamentals of Communication and Interview Preparation:

• Developing effective communication skills.
• Interview preparation and networking skills.

Human Resource Management:

• Overview of HRM.
• Recruitment, training, and performance appraisal.

Marketing Management:

• Core principles of marketing.
• Market segmentation, targeting, and positioning.

Managerial Economics:

• Economic concepts relevant to managerial decision-making.
• Demand and supply analysis.

Elective Project:

• Practical application of concepts learned in the first semester.

Semester II:Strategic Management:

• Formulating and implementing organizational strategies.
• Environmental analysis and competitive advantage.

Cost Accounting:

• Basics of cost accounting.
• Cost analysis for decision-making.

The Integrative Manager:

• Integrating various management functions.
• Leadership and team management.

Innovation Management:

• Introduction to innovation.
• Managing innovation processes.

Mastering the Interview and Networking Skills:

• Advanced techniques for successful interviews.
• Building and leveraging professional networks.

Elective Project:

• Further application of knowledge through a project.

Semester III:Marketing Research:

• Research methodologies in marketing.
• Data collection and analysis.

Consumer Buyer Behavior:

• Understanding consumer decision-making.
• Factors influencing consumer behavior.

Advertising and Sales Promotion:

• Principles of advertising.
• Sales promotion strategies.

Distribution Management:

• Supply chain management.
• Distribution channel strategies.

CRM (Customer Relationship Management):

• Building and managing customer relationships.
• CRM tools and strategies.

Project:

• Practical implementation of marketing concepts in a real-world project.

Semester IV:Product/ Brand Management:

• Managing product life cycles.
• Branding strategies.

E-Commerce:

• Introduction to electronic commerce.
• E-commerce business models.

Internet Marketing:

• Strategies for online marketing.
• Search engine optimization, social media marketing.

Social Media Marketing:

• Leveraging social media for marketing.
• Creating and implementing social media campaigns.

Marketing Finance:

• Financial aspects of marketing decisions.
• Budgeting and financial planning for marketing activities.

Project:

• Culmination of the program with a comprehensive marketing project